Tequila brand Código 1530’s chairman Ron Snyder, the former chief executive of Crocs, says he didn’t set out to take advantage of the trend by selling a pink tequila, but when his tequila maker showed him the technique of aging it in barrels of fine red wine, he realized he had an instant hit.
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This margarita has layers of flavor—the fresh watermelon lime jalapeño juice from Pressed Juicery and jalapeño-infused agave add refreshing bites of spicy and sweet. Salt the rim, and you have a flavor mash-up that screams summer in a glass.
Strait flew to Nashville recently—not to sing but to promote one of his newest projects, Código 1530, a “sippin’ tequila.”
The Grammy Award winner is publicly backing Código, an ultra-premium tequila that was consumed privately by a small group of Mexican families (and family friends like Strait) before becoming commercially available last year.
Código 1530 has officially launched across Cabo San Lucas and greater Mexico
The iconic men’s magazine chose Código 1530 Origen as one of the best spirits to drink right now.