User Generated Content Policy

As a company engaged in the fight against harmful drinking, we will immediately remove any posts that:

  • encourage or condone illegal, irresponsible or immoderate consumption.
  • glorify the alcohol strength or intoxicating effect of a drink.
  • present abstinence or moderation in any negative way.
  • show people who appear to be drunk or in any way imply that drunkenness is acceptable.
  • feature any people who are or appear to be under the legal drinking or purchasing age.
  • associate a drink with performance, sexual or social success.
  • suggest any association with violent, aggressive, dangerous or anti-social behavior.


Any user generated content will be reviewed and non-compliant or inappropriate content will be removed within 72 hours.

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